Luca Chiappini

Luca Chiappini

Sono un Costruttore Digitale
Costruisco Strategie Digital, Web Marketing ed E-Commerce

Chi sono

Luca Chiappini Costruttore Digitale

Tutto cominciò quando realizzai il mio primo sito web: avevo 11 anni, ero in quinta elementare e avevo voglia di creare. Poi ne creai un altro, e un altro ancora. Il web era diventato la mia casa, una frontiera dove tutto era possibile. Da subito mi sono ritrovato alle prese con i primi rudimenti di Web Marketing: eravamo a metà degli anni Duemila.

Il Digital era diventato la mia passione, un mondo da esplorare e dove le quattro P del Marketing assumevano contorni inediti. Dal 2010 al 2015 ho approfondito i temi del Digital Marketing all’università, laureandomi all’Università Cattolica e specializzandomi presso l’Università IULM.

Venticinquenne, ho cominciato ufficialmente a lavorare, passando dall’ambiente della start-up a quello dell’agenzia fino alla multinazionale, in ruoli quasi sempre internazionali.

Da alcuni anni lavoro in ambito E-Commerce, per cui ho sviluppato una vera e propria passione.

Attualmente lavoro per l’e-commerce Aosom Italy, divisione italiana di un affermato gruppo multinazionale cinese, e amo il mio lavoro: mi occupo di Digital Marketing per E-Commerce a 360° gestendo i budget, i progetti, la strategia e spesso l’operatività, dall’advertising alla marketing automation, dalla SEO ad un variegato media mix che passa attraverso affiliazione, influencer, link building, email marketing e PR.

Mi occupo della strategia ma da sempre con le mani nell’operatività, una dicotomia che mi porto dietro e che sento fortemente mia. Gestisco progetti, contatti, fornitori e canali, in una cabina di regia dove prima di tutto vengono le persone, le basi e il metodo, e solo dopo i tool e i vari tecnicismi.

Esperienza e formazione

2019 - in corso

E-Commerce Digital Marketing Manager

Aosom Italy

2018 - 2019

E-Commerce Digital Marketing Specialist

Mister Worker

2016 - 2018

Digital Marketing EMEA

Viacom Inc

2015 - 2016

Marketing Specialist

MainStreaming S.p.A.

2012 - 2015

IULM Università

TV, Cinema e New Media

2009 - 2012

Università Cattolica di Milano

Linguaggi dei media

2004 - 2009

Liceo Scientifico

Maturità Scientifica

Referenze

Guido Bonarelli

Senior Director of Marketing EMEA and Asia at ViacomCBS

I have worked with Luca for two intense years at the Viacom SWEMEA cluster HQ where I managed him directly in his role as Digital Marketing Coordinator for the MTV and Nickelodeon brands. Our office oversees teams in 9 different territories and the day-to-day requires not just project management skills, but also fast decision-making, a strategic approach and constant coordination. Luca demonstrated himself to be a perfect fit for the role, blending his natural passion for digital and social media with traditional marketing and campaigns management. Beyond these professional skills, Luca is reliable, efficient and his positive attitude makes him a great team player, even in the most stressful moments.

Antonio G. Corrado

Co-Founder & CEO at MainStreaming, Inc

Luca is a smart person, very productive and goal-oriented. I found great digital marketing skills in him and a good work relationship. Very polyhedral, he has flexibility, initiative and enthusiasm. We worked altogether in defining a marketing funnel and a relationship with customer. Luca proved to be technical and creative, full of skills and resources, always in action. His empathy and enthusiasm were very contagious and motivating for the team.

Alessandro Fedeli

Senior Account Manager at ZooCom

It was a pleasure working with Luca on a Nickelodeon project. Luca showed his competence in the digital and social marketing field. Moreover he was very precise and clear in the day by day communications. Last but not least it was very easy to work with him on a personal level given his great human skills.

Antonio G. Corrado

Co-Founder & CEO at MainStreaming, Inc

Luca is a smart person, very productive and goal-oriented. I found great digital marketing skills in him and a good work relationship. Very polyhedral, he has flexibility, initiative and enthusiasm. We worked altogether in defining a marketing funnel and a relationship with customer. Luca proved to be technical and creative, full of skills and resources, always in action. His empathy and enthusiasm were very contagious and motivating for the team.

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