Curriculum vitae - Luca Chiappini - Esperienza lavorativa e formazione

curriculum vitae


Novembre 2018 – In Corso

Digital Marketing Manager

Mister Worker®

Work in progress.

Ottobre 2016 – Ottobre 2018

Digital Marketing EMEA

Viacom International Media Networks

Digital Marketing EMEA per i brand MTV e Nickelodeon in 12 mercati (Austria, Belgio, Francia, Germania, Grecia, Italia, Medio Oriente, Olanda, Portogallo, Spagna, Sud Africa, Svizzera) con focus su innovazione e new media.

• Pianificazione e coordinamento di strategie Digital e Social Media
• Realizzazione di campagne marketing (fra cui lancio di MTV Ridiculousness in quattro mercati, campagne estive e natalizie di Nickelodeon, Animation Month)
• Lavorazione su eventi on-the-ground: MTV EMAs, Nickelodeon KCAs
• Roll-out marketing di properties su più mercati (MTV Super Shore, Rise of TMNT)
• Workflow e pianificazione di spot commerciali sulle App del portfolio
• Analytics & data
• Gestione di budget e di progetti
• Strategie digital e gestione dei team di engagement

Maggio 2016 – Ottobre 2016

Digital Strategist

MADE Online

Realizzazione e gestione di campagne e progetti digital, pianificazione di strategie goal-oriented. Abbiamo lavorato per clienti come H3G e Marc Jacobs, DeAgostini e Confcommercio.

Principali competenze:
• Web Marketing
• Performance marketing
• Digital project management
• Funneling and lead generation
• SEO management
• Online advertising (Google AdWords, Facebook Ads, Twitter Ads, LinkedIn)
• Analytics & insights
• Social media management
• Web design (Adobe Photoshop)
• Video editing (Adobe Premiere, Avid)
• Inbound marketing e copywriting

Febbraio 2015 – Maggio 2016

Digital Marketing Specialist


Attività di cui mi sono occupato e skill maturate:
• Web Marketing
• Direct e-mail marketing
• SEO on-page e off-page
• Copywriting
• CRM management
• Social media management
• Web design (Adobe Photoshop)
• Online advertising (Google AdWords, Facebook Ads, Twitter Ads, LinkedIn)
• Google suite
• Inbound marketing



New Media

Libera Università di Lingue e Comunicazione IULM

Prova prova.


Linguaggi dei media

Università Cattolica del Sacro Cuore – Milano

Prova prova.

Principali competenze

Display advertising






Marketing Director EMEA at Viacom

Guido Bonarelli

Marketing Director EMEA / Viacom

I have worked with Luca for two intense years at the Viacom SWEMEA cluster HQ where I managed him directly in his role as Digital Marketing Coordinator for the MTV and Nickelodeon brands. Our office oversees teams in 9 different territories and the day-to-day requires not just project management skills, but also fast decision-making, a strategic approach and constant coordination. Luca demonstrated himself to be a perfect fit for the role, blending his natural passion for digital and social media with traditional marketing and campaigns management. Beyond these professional skills, Luca is reliable, efficient and his positive attitude makes him a great team player, even in the most stressful moments.

Alessandro Fedeli - Account Manager at Zoocom

Alessandro Fedeli

Account Manager at Zoocom

It was a pleasure working with Luca on a Nickelodeon project. Luca showed his competence in the digital and social marketing field. Moreover he was very precise and clear in the day by day communications. Last but not least it was very easy to work with him on a personal level given his great human skills.

Antonio G. Corrado - Founder & CEO at MainStreaming

Antonio G. Corrado

Founder & CEO at MainStreaming

Luca is a smart person, very productive and goal-oriented. I found great digital marketing skills in him and a good work relationship. Very polyhedral, he has flexibility, initiative and enthusiasm. We worked altogether in defining a marketing funnel and a relationship with customer. Luca proved to be technical and creative, full of skills and resources, always in action. His empathy and enthusiasm were very contagious and motivating for the team.